Meanwhile, Anchor is a distribution service for podcasters, helping people publish and distribute their podcast programmes more generally, to all podcast apps and platforms, as well as offering monetisation tools for podcasters within the Spotify ecosystem, including the option of selling subscriptions to listeners. Spotify is considering reorganising and rebranding its services for podcasters, phasing out the Anchor brand that it acquired back in 2019.Īccording to TechCrunch, researchers at Spotify have reached out to a number of podcasters who have registered with the firm’s Spotify For Podcasters platform to sound them out about a possible rejig and rebrand.Ĭurrently Spotify For Podcasters allows people whose podcasts are available on the streaming service to access data and analytics about how their programmes are performing on the platform. Business News Digital Media Spotify might bring Anchor podcasting services under its main brand By Chris Cooke | Published on Wednesday 21 December 2022

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